A doctor local to the Dallas Texas area specializing in pelvic floor and orthopedic therapy, came to me needing a logo to represent the launch of her new upcoming private practice.

The target look and feel was a modern wordmark that gave a vibrant and refreshing vibe. Ultimately I created a logo combining and customizing cursive fonts into a wordmark that spoke to the level of professionalism it required while still feeling approachable to new patients.