Decked  D-Co storage cases got a makeover in both looks and durability so a campaign was needed to launch an announcement of the new product.

This was to be a digital focused campaign, targeting social and email. We wanted to focus on the premium look and feel of the new cases while also highlighting their toughness and ability to take a hit and still last. We achieved this by maintaining a simple design with tan cases on a black background and vise vera, while using impactful copy to highlight the brands voice and make the visual more memorable. Lifestyle imagery was also incorporated.