Overall brief defined the vibe of the brand as an established feminine energy mixed with an unapologetic presence. This balance was interesting because most sports brands look to a higher level of aggression especially in contact sports like boxing. Yet what was wanted was something softer and more approachable, but not dainty or light. Pastel with an extra punch if you will.

Worked directly with the founder Lynn Le for review and approval of design.

Review process was quick, mostly went with our gut instinct. Allowing each design to speak for itself and represent the brand. We felt as long as the design felt apart of Society Nine we pulled the trigger. Over time we started to solidify what worked and what didn’t, it was fun testing out different designs and creative directions.