The ask was to create an updated design using the new brand colors while also refreshing the previous design to conduct some a/b testing. We felt it best to maintain a consistent look/feel throughout since the same customer may trigger more than one email. 

My goal was to create something that was engaging while having a simple look/feel. The free flow zig-zag pattern was chosen due to it being featured on the website, its previous success in IG stories/posts and its ability to be easily weaved with any image.