New limited edition Bia boxing glove colors were going to drop so a quick email and social campaign was needed. My goal with this digital launch was to highlight the colors. The Society Nine brand already had a reputation for quality so I felt letting that live in the brand name was enough and could focus on more visual aspects. 

I wanted a touch of luxury and a premium feel, to do this I limited my palette to only colors I could find in the gloves making that the focal point. I further highlighted the colors by using macro style images mixed with full product shots. The color copy banner was a final touch to really connect the “Tide Blue” and “Dark Violet” colors to the viewer. 

In short I wanted that instant obsession, to create an impulse need to purchase the gloves.