Columbia // Icons Campaign
Columbia //
Icons Campaign
A capsule collection for the upcoming fall season needed a social campaign and I was tasked with creating a concept, assisting in art direction and designing the digital assets for the campaign.
A capsule collection for the upcoming fall season needed a social campaign and I was tasked with creating a concept, assisting in art direction and designing the digital assets for the campaign.
Concept // Brief
Concept // Brief
As humans have evolved we’ve worked tirelessly to only allow nature to exist on our terms. We designate where trees can grow, where parks can be placed and how far our backyards can extend. Meanwhile nature quietly rejects our rules, like roots digging cracks of sidewalks or branches growing over power lines. But what if we took a step back, and allowed the outdoors to be a little bit closer.
Using clothing explore the duality between the world we built vs the one that was always here by creating dividing lines
using color.
As humans have evolved we’ve worked tirelessly to only allow nature to exist on our terms. We designate where trees can grow, where parks can be placed and how far our backyards can extend. Meanwhile nature quietly rejects our rules, like roots digging cracks of sidewalks or branches growing over power lines. But what if we took a step back, and allowed the outdoors to be a little bit closer.
Using clothing explore the duality between the world we built vs the one that was always here by creating dividing lines
using color.
