Working with Agency 3-2 I was given the opportunity to build assets for Carter’s World Cup campaign.
Looking at the campaign imagery I decided to center the assets
around a grass background, soccer ball and a the yellow border featuring countries participating in the World Cup.
I started with the seeding kit that was to be sent out to select influencers to show off the new collection.
A lookbook for the collection was made and included in the seeding kit.
In a last minute pivot we decided to redesign stickers that would be available during the event and also include coloring book pages.
