Working with Agency 3-2 I was given the opportunity to build assets for Carter’s World Cup campaign and event.





Looking at the campaign imagery I decided to center the assets

 around a grass background, soccer ball and a yellow border featuring countries participating in the World Cup.





I started with the seeding kit which was sent out to select influencers to show off the new collection. Next were the event assets that included banners, light-box, posters, stickers and more.