To gear up for spring campaign season part of that refresh was updating the brands Amazon Storefront. This involved changing imagery to suit the season as well as updating evergreen components that haven't been changed in a while.

All entailed was changing the main storefront page, headline search ads, product pages including carousel and product features section.

Allbirds //
Amazon Store Refresh

Allbirds //
Amazon Store Refresh

From the
Brand Carousel

Above every product description is a “From the Brand Carousel” that is a mix of brand story and PDP click throughs. I refreshed this carousel to be cleaner and allow for more product to be featured.

From the Brand Carousel

Above every product description is a “From the Brand Carousel” that is a mix of brand story and PDP click throughs. I refreshed this carousel to be cleaner and allow for more product to be featured.