Knicks in 4! Keeping the momentum going from the Playoffs activation, Foot Locker had an early release event for the Nike Kobe 5 Protro.
Working with Agency 3-2 I designed the truck wrap and other assets for the event.
The theme for the Finals was pure New York.
Iconic aspects of the city that encompass the energy and timelessness of such a vibrant place. NY transit felt like the right move. It’s the core, the constant energy beneath the city. Ever humming, never at rest.
As the New York Knicks advance deeper into the playoffs, Foot Locker had an opportunity to own the cultural conversation around the East — not just through product, but through city pride, rivalry, and fandom.
Following the momentum created by Nike’s Philly cheesesteak activation, Foot Locker can answer with a New York-first experience that celebrates the city while positioning
the Knicks AF1 as the sneaker of the Eastern Conference playoffs.
To celebrate the launch of 100 exclusive Knicks Air Force 1s, and working with Agency 3-2. I was tasked with designing a Bodega inspired Food Truck that would be at the center of the campaign plus additional assets.
Using the Foot Locker branding and Knicks colors as a jumping off point I incorporated classic Deli elements like a store sign, menu and an awning to tie it all together.
